Please, also see digital presenation board.
**PRIME 100 AIR DRIED LAUNCH**
Prime 100 tasked us to launch their new “Air Dried” product. The products is designed for a target audience of “Handbag” dog owners. Our insight was to overtly connect these beautiful dogs to the world of fashion: a fresh insight for the category. Our execution featured:
– A line with attitude.
– An on-point, air-dried look.
– A music track that belongs on the catwalk.
The campaign appeared from 1/6/22 in video on demand, social and native channels.
See case study video for the material.
