The Brisbane 2032 Olympics and Paralympic Games represent more than just sporting eventsthey ignite Queensland’s economic, cultural, social, and environmental transformation. Leading up to 2032, the Queensland Government needed a platform to share progress and opportunities for all Queenslanders.
“All Queensland. All In.” The design had to be a trusted source, inspiring pride and excitement about what the Games mean personally for each Queenslander. The mark creatively integrates “2032” into “2Q32,” symbolising modernity and innovation. It blends sport, community, urban innovation, and technology in a vibrant, positive style. Future athletes were featured in a photo shoot, and Indigenous artist Keisha Leon contributed graphics representing Future Thinking, Sport and Connection, Impact to Country, and Community.
By creating a comprehensive online platform accessible to all, it breaks category norms, offering unprecedented transparency and engagement. Through its bold aesthetic and user-centric approach, Q2032 changes how Queensland State Government can connect with their audience.
