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2024 - Finalist

Queensland Police Service Recruitment Campaign (QPS)

Finalist 2024
Cutting Edge Post
Queensland Police Service (QPS)

The QPS Recruitment ad energizes viewers with a dynamic, stomp-clap beat that drives the narrative of life in the Queensland Police Force. Inspired by Edgar Wright’s Baby Driver, the sound design syncs perfectly with on-screen action, creating a rhythmic, engaging journey through police work. High-speed chases, intense action, and community interactions are enhanced with a blend of diegetic sounds and energetic beats. This immersive soundscape captures the intensity and camaraderie of police life, inspiring and motivating potential recruits.

Advertising agencyVML
Creative directorExecutive Creative Director: Benjamin Davis
CopywriterSenior Copywriter: James McKeown
Art directorArt Director: Philip Vale
Agency producerGeneral Manager: Fiona Caird, Head of Production: Mignon van Weeren, Agency Producer: Kathryn Scott
Account serviceAccount Manager Emily-Kate Downie, Senior Account Director: Laurelle Woods
Soundmusic studioCutting Edge Post
Sound designerMike Lange
Other Contributors

Production Company: Compadre Picture Co.
Directors: Dos Amigos (Joshua Bartlett & Sam Scoufos)
Senior Producer: Katherine Cooke
Production Manager: Matt Smith

Post Production: Cutting Edge Post
Senior Editor: Kerry Farrell
Senior Online Flame & Finishing Artist: Glenn Cone (Lead) & Steve Leacey
Colourist: Kali Bateman
Executive Producer: Trelise Blade
Post Producer: Lucy Hazell