Rail safety isn’t a part of Queensland school curriculum, however kids of all ages are particularly at risk when it comes to staying safe around trains. Queensland Rail needed a compelling but fun way to bring rail safety messages into schools that would leave a lasting impression.
So, we tapped into the power of imagination, creating “Track Stars”, a graphic novel-style film that follows a family on their train journey where they learn all about how to stay safe around trains.
The film managed to stitch together an array of safety messages, while keeping it fun and easy for kids to understand and remember by introducing characters including a t-rex, robot rockstar and super-powered soccer player.
