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For the first time, QUT’s Science faculty was able to offer Commonwealth Supported Places, meaning selected post-grad Data, IT & Cyber Security courses were heavily discounted for students starting mid-year. These degrees are in areas of high demand too – meaning they offered the added benefit of guaranteed jobs at the end of your studies.
QUT needed a campaign to promote these courses – but also needed to be in market in under 6 weeks.
This unreal offer needed a campaign look & feel that did it justice.
So we created a distinctive retro-style campaign touting the message: The Opportunity is Real.
The quickly executable visuals really leaned into well-known old-school IT & data visuals like warnings, errors & formulas. The result being incredibly fun and distinctive campaign that left the audience with a cheeky smile.