In December 2019, two thirds of Queensland was in drought. With no rain in sight, GrowthOps Brisbane (now Khemistry) got into the Christmas spirit and gave farmers a hand.
Instead of spending money on client Christmas gifts, we donated our time, money and effort to Rural Aid, to help pay for much needed stockfeed and water for battling farmers.
But we still wanted to show our clients our appreciation for their business too. So, we sent them a DM piece with a set of handmade reindeer antlers to wear at Christmas, plus information about our initiative. This was accompanied by a short video and social media posts.