REACH, Sime Darby Motor Group (SDMG)’s vibrant internal brand, was born to inspire every team member to dream boldly and set soaring goals. It’s not just about targets; it’s about embarking on a journey to a ‘Brighter Future’.
Imagine a logo that doesn’t sit still but dances with possibilitythat’s REACH. Our ‘springy E’ leaps off the page: a symbol of boundless energy and the spirit of moving forward. It’s a visual cheerleader, urging everyone to stretch further, reach higher and embrace the extraordinary within.
REACH has woven its magic across SDMG’s world, from idea sheets that whisper words of encouragement to statement cards that map out dreams. It’s more than a brand; it’s a constant reminder that the horizon is just the beginning.
This little tale of creativity captures the essence of REACHa beacon of empowerment, lighting up SDMG’s internal universe with the art of the possible.
