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2023 - Bronze

Red Flags

Bronze 2023
Publicis Worldwide
Lady Musgrave Trust

Domestic violence in Queensland has increased by 48% in the last 6 years. It’s the leading cause of female homelessness. The Lady Musgrave Trust rehomes women escaping violence. However, the earlier signs of violence are often hard to spot. Often people don’t know they’re in a dangerous relationship until it’s too late.

The Red Flags campaign highlights the often hard-to-spot signs of non-physical abuse, which can include emotional, psychological and financial control. All the red flags depicted are informed by lived experiences of coercive control from community submissions to Queensland’s Women’s Safety and Justice Taskforce.

The campaign’s interactive film challenges viewers to see if they would spot the red flags, encouraging them to learn more and access support online. The film is now used as an educational resource across Queensland and beyond – reaching support centers in the United States.

Advertising agencyPublicis Worldwide
Creative directorRyan Petie
CopywriterAsh Kennedy
Art directorTim Harding
Agency producerVicki Lee
Print production managerLuke Stocks
Account serviceMichelle Sakzewski
Client marketing managerVictoria Parker
Production companyTaxi Films
DirectorHannah Ariotti
ProducerJustin Lyons
CinematographerEsteban Rivera
Post production houseEmpire Post
EditorDigby Hogan
Visual effectsJason Taylor
Soundmusic studioRosco Audio
Sound designerRoss Batten
Front end designerReyhan Susilo
Digital producerPolina Shilenina
DeveloperEce Firat