Produced for the ”Proud City” Campaign for the City of Logan. The campaign was shot across 5 days, producing assets for online, outdoor billboards, bus stops and other digital platforms.
The execution of this hero image was fun to say the least! John, a true local legend, gave us a tour of his rustic work shed. We set the scene by running multiple sources of light, an overhead to mimic a work lamp, blue backlit shafts of light representing moonlight permeating cracks in the walls and other sources backlighting key features. Our light was made visible using a hazer to further enhance the rustic environment.
John’s authentic pose, with his tattered shirt, wiry beard and lines in his face, depicts an untold story and a man of many yarns. The glint in his eyes is the glint of a man proud of his city.
