badc

Nobody cares about Secondary and Tertiary Packaging products.
Seemingly lots of people care about Paris Fashion Week – ridiculous as it is.
So we felt it not at all weird to parade Signet’s 2023 Packaging Collection on fashion catwalks and runways, and present it as the hautest (is that a word?) event of the year both online and offline around the cultural and artistic precincts of Melbourne, Sydney and Brisbane, as if it belonged there.
Carefully selected arts event OOH formats and locations, combined with stunning, clean arts/fashion event design tropes, saw Signet a stunning campaign for boring products that turned heads and turned the tills.
Online the campaign smashed Youtube, Meta and Digital Display benchmarks, creating over 9 Million Impressions and over 55,000 clickthroughs, and from a sales lift point of view… it was Signet’s most successful campaign ever.