badc

2022 - Finalist

SAE’ The Creator’s Perspective’ Campaign

Finalist 2022
Town Creative & Branding
SAE Creative Media Institute

SAE – The Creator’s Perspective

As specialists in education for creative industries, SAE wanted to create a unique position for themselves in a cluttered tertiary market, as the place for Creators.

We connected with potential students on a deeper, more unpredictable level with a new brand platform that showed, rather than said, how SAE truly understands The Creator’s Perspective.

Our ’All for Creators’ campaign was an intriguing open invitation to anyone who saw the world with the eyes of a Creator. To come see what’s possible at SAE. To turn your expression into a profession.

Advertising agencyTown Creative & Branding
Creative directorShay Devery
Account serviceChelsea Stevenson, Michelle Padovan
Client marketing managerBelinda McCubbin, Melissa Sealey, Kelly Garrard
Production companyEric, Tom & Brice
DirectorMick Soiza
ProducerTanya Spencer, Elisa Rojas
Post production houseChop Shop
EditorTom Antolini
Visual effectsCaleb De Leon
Sound designerJonny Higgins
RetoucherJustin Overell
PhotographerJohn Bowden