Challenge
Create a fast-talking, no bullshit brand for Sales Buddi, a companion app for ambitious salespeople that uses psychological modelling and tailored coaching to help users close deals and smash sales targets like never before.
Idea
Sales is a confidence game. Whether you’re a bullish Jordan Belfort or a smooth-talking Don Draper, self-belief is a non-negotiable. So we knew our brand needed to be big, assertive and bold as f&%k. We decided to lean heavily into tone-of-voice and play on the tropes of the obnoxious salesman in a way that our audience would appreciate.
Execution
Brash typography and a punchy colour palette help the workmark pop, while a range of sticker-style graphics and copy-driven executions added extra sass and attitude. But our tone-of-voice really came into its own within the app itself, with an onboarding experience that let users know exactly what they were in for from the get-go.
