Scrabble Shelters

Silver 2021

VMLY&R

Tabcorp

Instant Scratch-Its

Everyone has memories of playing Scrabble, whether with friends, family, or total strangers. What’s better than having your word win?! To launch Instant Scratch-Its new Scrabble ticket, we turned an ordinary city bus shelter into a giant Scrabble tile holder, complete with huge letter tiles, the iconic Scrabble green, and a cheeky nod to waiting for the bus.

Advertising agencyVMLY&R

Creative directorBenjamin Davis (ECD) / Guido Pecego (Assoc. CD) / Chelsea Parks (Assoc. CD)

CopywriterTrent Christie

Art directorSalvatore Borzillo

Account serviceMary Graham (Acc Dir) / Claire Zittel (Acc Mgr) / Matt Hunt (Acc Exec)

Client marketing managerJo Millington (Client Service Director)

Other Contributors

Executive Creative Director: Benjamin Davis
Associate Creative Director (Art): Guido Pecego
Associate Creative Director (Copy): Chelsea Parks
Copywriter - Trent Christie
Art Director - Salvatore Borzillo
Client Service Director - Jo Millington
Account Director - Mary Graham
Account Manager - Claire Zittel
Account Executive - Matt Hunt
3D Artist - Santi Drane

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Scrabble Shelters