Sea Legs Brewing brews award-winning craft beer under Brisbane’s iconic Story Bridge. To strengthen connections with local producers and further position the brewery within the community, the “Paddock to Pint” beer series was developed. Each beer provided the opportunity to collaborate with local producers, using their fresh produce, often unique ingredients, in the brew. These ingredients formed the design for the cans and tap decals. The “Paddock to Pint” design uses a less industrial aesthetic than Sea Legs’ core beer range, opting for a warmer, more homely tone. Each beer design uses illustrated fruit and vegetables to convey the hero ingredients featured, combined with a subtle single-colour palette.
The visual representations of the beer on the packaging demonstrates this beer series’ point of difference from other Sea Legs beers to the customer: the opportunity for the customer to enjoy a limited release beer series with a local produce tie-in.
