badc

2022 - Finalist

Sealy Posturepedic – S.A.M

Finalist 2022
Chris Rentoul
Sealy Posturepedic
Mattresses

“SAM” is a modern take on the classic crash test dummy mannequin. She is an (almost) living ode to the sophistication and smarts of Sealy’s lab.
By capturing SAM’s seamless transition to a real human, her exposed spinal column LED lights up in various colours to signal proper and improper alignment.

Advertising agencyCummins & Partners
Creative directorAdam Slater
CopywriterAdam Slater
Art directorChay O’Rourke
Agency producerKarley Cameron
Account serviceOscar Robinson
Client marketing managerWade Ganzer
Production companyT&DA
DirectorColin Renshaw
ProducerNina Salter
CinematographerJason harger
Post production houseAlt.vfx Pty Ltd
EditorJosh Kell
Visual effectsAndrew Hellen
AnimatorChris Rentoul
Soundmusic studioBang Bang Studios
Sound designerTristan Dewey& Sam Hopgood