badc

BiP is a free messaging app on iOS and Android devices with a similar feature set to Whatsapp. The Brief for the BIP campaign focussed on awareness and highlighting the customer value propositions via the apps key features. The initial concepts for this TVC helped us visualize how the animated elements would combine with the footage. We illustrated and designed everything in still form, then animated these elements with both 2D and cell animation. Some digital rotations, zooms and speed ramps were applied in the edit before colour grading and compositing. The animations were integrated using 3D camera tracking, rotoscoping, layer blending, visual effects, colour grading and film grain. Phone screen replacements were composited in Mocha. Hues were adjusted in the colour grade to match brand colours, and digital film grain was added through GrainLab in DaVinci Resolve.