badc

BiP is a free messaging app on iOS and Android devices with a similar feature set to Whatsapp. The Brief for the BIP campaign focussed on awareness and highlighting the customer value propositions via the apps key features. The initial concepts for this TVC helped us visualize how the animated elements would combine with the footage. We illustrated and designed everything in still form, then animated these elements with both 2D and cell animation. The animations were integrated using 3D camera tracking, rotoscoping, layer blending, visual effects, colour grading and film grain.