Each year fast-food becomes a boardgame battleground as McDonalds + Monopoly & Hungry Jacks + UNO go head-to-head to attract customers into their restaurants and Apps.
As these behemoths battle for board-game supremacy Subway needed to find a way to stand-out and entice customers to spend their money at Subway. We had a 6-week window to drive traffic in-restaurant, orders in app and via 3rd party delivery.
So, if it was a game the people wanted, then it was a game they would get.
Introducing Sink a Sub. Buy a Footlong. Sink a Footlong. Win epic prizes.
The ‘finger-flick-mobile’ game, designed with Subway’s most distinctive asset, the Footlong Sub, front and centre whilst being intuitively designed to encourage play after play.
There was seamless integration into restaurant, in app and 3rd party delivery so tokens + prizes could be redeemed with a tap.
114,525 new members
193,063 new app downloads
1,703,862 minutes played
