The project’s objective was to craft a film that would not only motivate viewers to participate in the charity event but also inspire them to contribute generously to the cause. Originally, the aim was to produce a charity film that would immerse viewers in the pain and sorrow experienced by the cancer patient throughout her years of illness.
However, after engaging in interviews and conversations with the subject, and experiencing her exuberant, positive, and affectionate personality, we felt compelled to capture her essence in the film. As a result, we decided to create a film that would imbue the audience with the same sense of happiness and positivity that the subject so effortlessly exudes.
To achieve this, we employed a blend of nostalgia and cinematic techniques, seamlessly incorporating archival imagery and video content that perfectly encapsulated the desired emotions.