Originally home to Queensland’s famous Tristram’s beverage factory, Soda Factory is a landmark site in West End. Currently undergoing renovation, Soda Factory will soon become home to 22 boutique retailers and a redesigned major supermarket.
Inspired by the site’s unmistakable and unique heritage, the brand’s visual identity pays homage to historical Tristam’s packaging. From the colour palette to the typographic pairings, everything was designed to accurately capture the heart and history of this historic site – all whilst reflecting the centre’s contemporary and high-end renovation. The new ‘SF’ monogram directly references the historic Tristram’s ‘TT’ logo that is still proudly woven throughout architectural features.
Celebrating the building’s iconic facade, the brand utilises a bold and striking archway device across materials. ‘Bottlecaps’ inspired by vintage Tristram’s graphics are used to highlight key information in a playful and engaging way. Overall, the identity effectively conveys the eclectic, welcoming nature of West End.
