St Agnes Rituals believe that detoxing should be simple to use. Their products – foot patches and herbal teas – are to be used while you sleep and when you wake. The brief was to develop a brand identity and design for the ‘Deep Cleansing Detox Kit’, the 2-step detox kit, that enhances a calm, elegant, premium aesthetic for a health-conscious, unisex audience.
The design aims to capture healthy night-time and morning rituals improved through St Agnes.
The “A” brand mark symbolises the main ingredient: bamboo. It’s influenced by bamboo internodes, with the crossbar being a leaf representing the all-natural ingredients used in the product. A wash of dark green symbolises the calmness of a full night’s sleep with the foot patches, while the orange represents the sunrise and vitality of a new morning with herbal tea. The package face is embellished with a luxury embossed brand mark.
