badc

2023 - Finalist

St Ritas

Finalist 2023
Agent K Creative + Production
St Rita’s School

These photographs are an embodiment of our campaign’s spirit, supporting and reinforcing the compelling copy headlines to create a potent visual narrative.

Commencing with a cellist bathed in the warm embrace of natural light, these images set the stage for what follows. Sunlight, our constant companion and link across the images, symbolises the promise of St. Rita’s.

We also explore the allure of the legendary haunted staircase, captured with long exposure techniques. This visual storytelling not only taps into the school’s folklore but also captures the energetic essence of a bustling girls’ school.

Advertising agencyThe Engine Group
Creative directorMike Fritz
Art directorMike Fritz
PhotographerAlex Buckingham