Challenge
Vinnies has always been about giving and community support. The previous fit out was humble and friendly, but it didn’t quite light up the eyes of our retail peeps. A functional space served its purpose, but the clutter made it convoluted and difficult to navigate. And it didn’t capture the real spirit of our new brand, ”Feel Good Finds.”
Idea
We spiced our Brand Makeover up with vibrant colours, lively visuals, bold wayfinding, playful infographics, and bespoke fit builds that capture the buzz of a top-notch retail experience, all while staying true to our heartwarming charitable spirit.
Results
This transformation introduces new wayfinding devices built from the Vinnies logo itself, to clear bold wayfinding, to custom illustrations, and bespoke builds including our very own selfie wall – the power of visual storytelling is on full display, igniting excitement and enthusiasm in every customer who walks through our doors!
