Background
Australians worship the sun but sadly, 1300 Australians die of melanoma skin cancer each year. Young people have the highest rates of melanoma. They are also the hardest audience to reach with traditional advertising.
Idea
Young people love music. But there are thousands of happy love-songs about the sun. The truth is, the sun is not happy. It is a fiery ball of death that rains cancer upon us.
We created a different kind of song. One that tells the ugly truth about the sun.
Execution
We worked with Australia’s premier heavy-metal producers Monolith Studios to create “Sunny Death Metal”, the first honest song about the sun. The song premiered on national radio station Triple J in the summer of 2022.
The song was also released on streaming services and social media and is supported by a lyric video, website and even, sun-safe band merchandise.
