Stranger Films is an award-winning video production company creating bespoke onscreen experiences. Their brand refresh needed to feel premium & trustworthy while retaining the art-house vibe. Refined and sharp, with just the right amount of quirk, the new icon mixes technical film elements like focus testing patterns to clarify and reveal detail – with the craft of narrative around the name Stranger. With a nod to the film reel, ‘the curious stranger’ prompts curiosity and intrigue, ready to tell remarkable stories.
Thinking beyond a static brand experience, digital execution further flexed the conceptual ideas around shaping perspectives, bringing things into focus and changing ideas. Teamed with a refined serif, the logo builds on storytelling while referencing the brand’s previous art deco style. Cool, dark and mysterious – the core palette is moody with lots of black, grey and white, with a pop of vertigo orange to demonstrate their signature Stranger flavour.
