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2024 - Finalist

Subway Cookiemas

Finalist 2024
Squeak
Subway

Directing an animated character in a live-action setting begins in pre-production. During storyboarding, timing and framing are carefully planned to ensure live-action shots accommodate the animated character’s performance, which is created later in post-production.
An animatic confirms shot lengths and refines the narrative, crucial because animated performances must be pre-planned, unlike live-action where spontaneous moments can be captured. Interactions between the character and the real environment are decided at this stage to plan the practical motion of inanimate objects.
On set, a 5-inch model of the character helps with framing to determine placement and interaction with the live-action environment. The director visualises the character’s performance, guiding the camera to ensure final shots are believable when animation is added. This process demands the director have a clear vision and a deep understanding of both live-action and animation to seamlessly bring the story to life.

Advertising agencyPublicis Brisbane
Creative directorExecutive Creative Director: Ryan Petie; Creative Director: David Schaak
Agency producerSenior Producer: Natalie Mitchell; Executive Production Director: Vicki Lee
Account serviceSenior Account Manager: Crystal Davis; Account Executive: Matisse Sipa Borgeaud
Client marketing managerChief Client Office: Kate Lippett
Production companyEdge Studio
DirectorZenon Kohler and Ian Anderson
ProducerProducer: Nick Wolff; Production Manager: Lucy Ratz
CinematographerJason Hargreaves
Post production houseCutting Edge Post
EditorFelicity Kranz
Visual effectsDirector/Creative Director: Zenon Kohler; Director/Animation Director: Ian Anderson; 3D Artists: Phil Jackson, Caitlin Wright, Rob Conn, Leyton Brown and Octavio De Lellis; Compositors: Ben Ying, Steve Leacey, Bruno Ribeiro Profeta and Glenn Cone; VFX Producer: Sarah Taylor; VFX Coordinator: Rylee Bannan; VFX Assistant: Molly Nevin
AnimatorAnimators: Andrew Kimberley, Ahmed Nashabe
Soundmusic studioCutting Edge Post
Sound designerMike Lange
Other Contributors

Subway
Director of Marketing: Rodica Titeica
Marketing Mngr: Luciana Vorkas
Assistant Marketing Mngr: Zoe Stuart
Region CMO: Mandy Mak
Head of Marketing & Digital: Ling Ang

Publicis Brisbane
Social Creatives: Josh Gilsenan & Elias Husband
Strategy Director: Mike Redfern

Cutting Edge Post
Colourist: Kali Bateman
Executive Producer: Trelise Blade
Senior Post Producer: Samara Keune
Online Flame Artist: Glenn Cone

Gaffer: Glenn Jones
Key Grip: Marcus Ballantine
Art Director: Justine Dunn
Food Stylist: Emma Costello