**BRIEF** tarkiner is an overarching brand created by the Circular Head Aboriginal Corporation (CHAC) that houses three distinct businesses; tarkiner indoor plant food, tarkiner tourism and the tarkiner centre of excellence. Our brief? To create an integrated logo suite for this Branded House.
**IDEA** The brand strategy behind the tarkiner brands was ambitious but simplecreate something that captured the culture, tradition, Country and pride of the First Nations people of the tarkine in an innovative way.
**EXECUTION** The logos were inspired by the Fibonacci sequence, which appears everywhere in the tarkine, in the spirals of leaves, shells and waves. Each logo keeps the Fibonacci sequence at its core, but instead of using the spiral, uses the values of the Golden Ratio to create a unique branding story representing the people and places of the tarkine.
