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Signet is a B2B Packaging supplier to over 50,000 Aussie businesses, helping them to chase their dreams. Signet is a supporter brand. Their stated purpose, emblazoned on their warehouse wall, is “We Help Australia Compete’.
Supporting Australia on the Olympic stage is a natural extension of this purpose, but Signet went a step further than that, handpicking a team of athletes based on ‘Aussie’ traits and values that they felt all of Australia would look at, nod and say “We can get behind that”.
The campaign was launched on Instagram in partnership with each athlete’s fan page. The result was over 5 million views in 4 days, at an unbelievable low cost of just 0.5 cents per view!
Supported with Facebook and YouTube advertising, Truskin Display Ads across news.com.au, programmatic display banners and Digital OOH Australia-wide, the campaign also targeted Signet’s existing customers via email and their e-commerce website.