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2024 - Finalist

TenSevenSeven

Finalist 2024
CHEP Network - Brisbane
Michael Hill Jeweller
Engagement Rings

TenSevenSeven is a new online brand, a premium offering from Michael Hill Jewellers, based on the premise that young couples seeking sophisticated, one-of-a-kind experiences don’t want to buy their engagement ring in a shopping mall. The brand was inspired by a pivotal moment in October 1977, the date founders Michael and Christine Hill lost everything in a fire. But it was just the spark they needed to start the business of their dreams. TenSevenSeven is unique in that the entire experience takes the best of an IRL jeweller and blends it with a seamless digital design tool and delivery. Fulfilling the primary need of the customer to have a world-class experience where they create a bespoke ring that reflects their individuality. No two rings are the same. The user experience extends outside the digital world to product packaging and delivery of your special ring. All inspired by the brand identity.

Advertising agencyCHEP Network - Brisbane
Creative directorChristy Peacock (Executive Creative Lead) & Kate Allen (Creative Director)
CopywriterKate Allen
Art directorChristy Peacock
Agency producerElena Szymanski & Sarah Rogers (Senior Producer)
Account serviceChristine Gannon (Managing Partner), Jane Harding (Senior Account Director), Alex Pavlos (Account Director)
Production companyM.A.P.
ProducerJosh Clark
Post production houseCutting Edge, Brisbane
EditorMatt Bennett
Sound designerMike Lange & Michael Thomas
Other Contributors

National Head of Design: Christian Hewitt
Associate Design Director: Vanessa Saporito
Jr Designer: Anna Forsyth
Executive Strategy Director: Katie Peacock
Photography: Nicole Bentley
Motion Direction: Patrick Sher
Hair: Rory Rice
Makeup: Kellie Stratton
Stylist: Gemma Keil
Colourist: Fergus Rotherham
Online Artist: Glenn Conn
Website: Endeva
CEO: Daniel Bracken
CMO: Jo Feeney
GM TenSevenSeven: Galina Hirtzel
Group Visual Merchandising Manager: Philomena Colgan
Marketing Manager: Tyra Gunnis