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2024 - Finalist

TenSevenSeven

Finalist 2024
CHEP Network - Brisbane
Michael Hill Jeweller
Engagement Rings

Michael Hill Jeweller creates premium diamond engagement rings, handcrafted by artisans. But their reputation as a mass jewellery brand means no discerning woman was proud to wear an engagement ring from Michael Hill. After 44 years, flipping people’s perspective proved to be an impossible task. So instead, we created a new brand from scratch. Introducing TenSevenSeven, bespoke engagement rings for modern brides. The brand was inspired by a pivotal moment in October 1977, the date founders Michael and Christine Hill lost everything in a house fire. But it was just the spark they needed to start the business of their dreams. The brand, experience design and launch campaign are all inspired by this ‘spark’.

https://www.agencyawardentry.com/tensevenseven-design
Advertising agencyCHEP Network - Brisbane
Creative directorChristy Peacock (Executive Creative Lead) & Kate Allen (Creative Director)
CopywriterKate Allen
Art directorChristy Peacock
Agency producerElena Szymanski & Sarah Rogers (Senior Producer)
Account serviceChristine Gannon (Managing Partner), Jane Harding (Senior Account Director), Alex Pavlos (Account Director)
Production companyM.A.P.
ProducerJosh Clark
Post production houseCutting Edge, Brisbane
EditorMatt Bennett
Sound designerMike Lange & Michael Thomas
Other Contributors

National Head of Design: Christian Hewitt
Associate Design Director: Vanessa Saporito
Jr Designer: Anna Forsyth
Executive Strategy Director: Katie Peacock
Production:M.A.P
Photography: Nicole Bentley
Motion Direction: Patrick Sher
Hair: Rory Rice
Makeup: Kellie Stratton
Stylist: Gemma Keil
Colourist: Fergus Rotherham
Online Artist: Glenn Conn
CEO: Daniel Bracken
CMO: Jo Feeney
GM TenSevenSeven:Galina Hirtzel
Group Visual Merchandising Manager:Philomena Colgan
Marketing Manager:Tyra Gunnis