**Brief**
A new luxurious bathhouse located in Albion, Brisbane. The culmination of years of experience and sampling the finest spas around the world. This will be like nothing else in the Brisbane market. Deeply opulent, rich in terms of scale and ambition, with only the finest materials, design
and craftsmanship. Bath House is a place of personal sanctuary, unashamedly indulgent.
The brand and identity must speak the language of the finest international luxury hospitality brands. Elegant, contemporary, rich and discerning.
**Idea**
Authentic, crafted, considered.
Details matter. And every detail of the bathhouse experience is carefully orchestrated. From the interior design and materiality to the way members interact with staff before they even visit.
**Execution**
Restrained and refined with a classic word marque, rich photography and a deeply opulent colour palette.
