Real People, Real Change
Inspiring recycling in Queensland by telling the human stories behind the Containers for Change scheme.
To raise awareness of the positive impact that can be had through the Containers for Change scheme, we produced 9 real-life stories called The Change Makers. From remote operators to large businesses, charities and schools, we travelled from the top to the bottom of Queensland in search of the most passionate recyclers. Our mission was to uncover their passions and motivations and highlight the incredible difference that the scheme has made to communities and individuals across the state.
4,353,393 REACH
13,489,432 impressions
122,599 LANDING PAGE VIEWS
In the first 2 weeks: 42,000 ThruPlays, Reach 283,449, 19,850 Containers for Change website landing page views
