Over 65,000 Australians attempt suicide every year. 8 people die every day. Suicide warning signs can be invisible, making it impossible to identify people and help. But we found one place where they can be.
Over 28,000 people search for high-intent suicide content every month. So utilising 200,000 keywords and emotion-based signals, we created an AI-powered targeting algorithm that identifies high-risk suicidal individuals online. Then we used retargeting banners and videos (normally used to resell products and services) to resell life itself, surrounding individuals with 100s of crowd-sourced messages of support from people across Australia, encouraging them to hold on. Each ad takes them to a digital experience specifically engineered for their mindset, inciting them to seek help.
This audience is most active from 12-4 am when ad space demand is low, allowing us to follow them across the open internet, taking over every ad to surround them in support.
