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2023 - Finalist

The Jewellers film trailer 30 seconds

Finalist 2023
CHEP Network
Michael Hill Jeweller

After years of price-discounted retail advertising featuring the company founder, the Michael Hill Jeweller brand had lost all its romance – which is a bit of a problem when you’re selling engagement rings.

To breathe life back into the brand, and introduce a new generation to Michael Hill, we tapped into the brand’s heritage and recreated the true story behind the brand – a love affair that started in 1964 when Michael met Christine.

The resulting film retells the story with excruciating attention to detail in casting, art department, original locations and capturing the spirit of the 1960s when The Beatles had just toured New Zealand, Pierre Cardin and Yves Saint Laurent were bursting onto the fashion scene and iconic films featuring stars with enduring style dominated culture.

Advertising agencyCHEP NEtwork
Creative directorChristy Peacock
CopywriterNoah Marshall, Christy Peacock, Christie Luxton
Art directorChristy Peacock, Bruce Everard
Agency producerMel Ashman
Account serviceChristine Gannon, Alex Pavlos
Client marketing managerJo Feeney, Tyra Gunnis
Production companyLarchmont New Zealand
DirectorNoah Marshall
ProducerTony Whyman
CinematographerJohn Toon
Post production houseThe Editors
EditorTim Mauger
Visual effectsStu Cadzow
Soundmusic studioSonar Music
Sound designerAnthony Partos, Timothy Bridge, Josh Pearson
Other Contributors

Head of Strategy: Katie Peacock
Executive Producer: Ngaio McCreadie
Colour Grade: Tom Poole, Company 3 , New York
Additional Sound: 750mph London
Music Supervision: Karl Richter, Mel Pantz, Hugh Owens