After years of price-discounted retail advertising featuring the company founder, the Michael Hill Jeweller brand had lost all its romance – which is a bit of a problem when you’re selling engagement rings.
To breathe life back into the brand, and introduce a new generation to Michael Hill, we tapped into the brand’s heritage and recreated the true story behind the brand – a love affair that started in 1964 when Michael met Christine.
The resulting film retells the story with excruciating attention to detail in casting, art department, original locations and capturing the spirit of the 1960s when The Beatles had just toured New Zealand, Pierre Cardin and Yves Saint Laurent were bursting onto the fashion scene and iconic films featuring stars with enduring style dominated culture.
