We created the educational ‘For the love of food’ campaign with the goal to get NSW residents to make the most of their food. We needed to bring attention to food wastage and keep everything fun & relatable without talking down to our audience.
In ‘The Jobsite’ – It all starts with a simple conversation around food and how we can fall back in love with our lunch, even if it’s an oddly shaped apple.
We wanted to create a relatable lunch time situation and celebrate simple behaviour changes while educating the audience on composting & food waste avoidance.
