The Brief: Create a fun, personality-packed brand for one of ALH Group’s pubs in need of a facelift, honouring its roots while echoing Perth’s lively hospitality scene.
The Idea:
Say hello to ‘Uniquely Perth’ – The Morris! – where rituals come alive, stories unfold, and everything Perthites love about their city shines. With ”The place to be” as our rallying cry and ”See you at The Morris” as our welcoming tagline, we’re the must-visit destination.
The Execution:
Brand Personality: Quirky, personalised, and sprinkled with humour.
Lead Font: A playful design that screams approachability.
Visuals: A mix of photography and illustration, blending old and new.
Pattern: Hand-drawn illustrations of iconic Perth scenes woven into the design.
Colours: Inspired by Perth’s landscapes and jaw-dropping sunsets.
Space Names: Snazzy tags that tell our story and make us your go-to destination.
The result? A brand as engaging and vibrant as Perth itself. Check it out…
