The Sunshine Coast is an idyllic tourism destination that benefits from over 300 days of Sunshine a year. It’s also the only place in Australia where you’ll find three UNESCO-protected Biosphere Reserves in one location.
With 82% of people stating they are now seeking sustainable travel options, we created a campaign that used power of the sun itself to promote the Sunshine Coast’s eco-credentials.
In a world-first, we harnessed solar energy to power every camera, light, battery pack, drone, laptop, edit suite right down to hair and make-up equipment, to create our campaign. Promoting the destination while helping preserve it.
The campaign not only helped position the Sunshine Coast as an eco-friendly destination in the media, it changed how their whole tourism industry operates, bringing together booking partners to create another world first. Giving travellers the opportunity to remove the carbon footprint of their holiday at the time of booking.
