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The brief was to design and animate an immersive experience for the international launch of the Netflix series ‘The Witcher’ Season 2, utilising five unique digital billboards at Parc Paragon in Bangkok, Thailand. The concept was developed to convey the chaos and carnage of the series and to create a sense of The Witcher world breaking into our own. To achieve this, we wanted to ensure the initial screens looked like they could be either ordinary billboards or part of the architecture of the Square to give the piece a shock-factor. The Myriapod’s journey from screen to screen was mapped out very carefully to ensure we had something interesting happening on every screen, while avoiding any technical problem areas around corners and avoiding the actor’s faces in the key artwork.