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Through customer research we found that when people decide to play Instant Scratch-It’s they experience feelings of anticipation, excitement and thrills from the moment you buy a ticket right through until after the final scratch. We wanted to emphasise this feeling, and the fun that comes from Scratchie-Time. And what is Scratchie-Time? It’s an experience that delivers feelings of optimism, anticipation and excitement that starts from the moment an Instant Scratch-Its ticket is in your hand. From the very first scratch the layers of fun and excitement start to build. While a player is scratching off those famous silver panels, Scratchie-Time is at its emotional peak. It’s a time filled with optimism, anticipation and surprise Win or loose you’ve experienced a mood enhancing moment, that’s unique to you where you thought anything was possible.