badc

It’s Scratchie-Time is an experience that delivers feelings of optimism, anticipation and excitement that starts from the moment an Instant Scratch-Its ticket is in your hand. From the very first scratch the layers of fun and excitement start to build. While a player is scratching off those famous silver panels, Scratchie-Time is at its emotional peak. It’s a time filled with optimism, anticipation and surprise Win or loose you’ve experienced a mood enhancing moment, that’s unique to you where you thought anything was possible.
The work was delivered via FTA TVC, BVOD / VOD, paid placements on Meta (Facebook / Instagram), Tik Tok. Youtube, and Native Video, Large Format DOOH, as well as via client’s owned digital channels (website and social) and instore media (posters, menu boards and instore TV screens).