This campaign was aired on both traditional radio as well as on Spotify, where many listeners would experience the ads either while driving in their cars or through headphones on their commute. With that in mind, the campaign was given a binaural mix allowing the listener a more immersive perspective of being ’in the car’ with the driver, hearing all of the surrounding audio triggers which assist in reinforcing the dangers of using your phone while driving.
Please listen under headphones if possible.
TMR Distracted Driving – Winebreak
Post Production Producer - Samara Keune
