Tourism Australia engaged the agency to create a new online experience to showcase the 185 Aboriginal guided experiences that form part of the ’Signature Experiences Program’. The content could be found across multiple sites previously, but the aim was to create a stand-alone site that would promote diverse Aboriginal experiences and support operators. The website also needed an engaging UI design, as well as information for other key stakeholders like trade, members and media outlets.
Utilising a JAMstack approach to provide the client with a modern, engaging and easy to use CMS, we designed an engaging experience and built it within Contentful, with numerous features and functionality to make using – and searching – the site simple.
