With covid decimating the international tourism market, we needed to help Tourism Whitsundays drive domestic visitors up north, and a new website was part of that enhanced user experience. We put the user at the centre of this process, building a highly engaging experience, using Aussie’s wanderlust, and showcasing the most pristine beaches and islands Queensland has to offer. We brought the Whitsundays to life through immersive imagery, and detailed opportunities to showcase everything the location had to offer, things to do, things to see, accommodation and tour options, was at the heart of what we strived to achieve.