badc

2024 - Bronze

Understanding Child Mental Health

Bronze 2024
Squeak
Emerging Minds

Our client requested animation featuring a child character that could explain key concepts about children’s mental health that was distinct from competitors who favour vector-style animation. We created Emm, a gender-neutral child character designed to be relatable and expressive while maintaining child-like energy, ensuring a strong emotional connection with the audience. We pitched a 3D style to ensure the character could express the full range of emotions.
We used a theatrical setting to easily switch scenes and environments, allowing for more abstract depictions of complex concepts. With nods to miniature set design, we approached the project as production and lighting designers would for a stage production. The use of painted flats, theatrical lighting to reflect Emm’s moods, and projected graphics enabled us to convey significant messaging and emotions within a short time frame.

Advertising agencyN/A
Post production houseCutting Edge Post
Visual effectsCreative Director & Supervisor - Zenon Kohler; CG Supervisor and Lighting - Phil Jackson; 3D Artists - Rob Conn and Leyton Brown; Compositor - Bruno Ribeiro Profeta; Animation Producer - Sarah Taylor; Animation Coordinator - Rylee Bannan
AnimatorAnimation Director - Ian Anderson; Animation - Ahmed Nashabe
Sound designerSound Design - Michael Thoma, Renee Park & Mike Lange
Other Contributors

Emerging Minds
Project Lead - Alicia Ranford
Content Development - Lisa-Maree Herron
Communications & Marketing Manager - Jocelyn Somerford
Multimedia - Josh West and Will Mortlock

Cutting Edge Post
Executive Producer - Trelise Blade
Senior Producer - Samara Keune