Unity Park is a ‘position-and-picture-perfect’ development to Melbourne’s west. The campaign idea was to use illustrations with a photographic background. Therefore, my task was to create lifestyle illustrations to match the photography and bring a unique style to a new brand.
Five bespoke illustrations were created in total, all of which were used in various mediums to promote property packages. The depth of detail and a specialised hierarchy of brand colours played a major role in the success of this technique. Multicultural, gender, families and age groups were considered in every scenario and resulted in an engaging, colourful portfolio for the brand.
