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2022 - Finalist

Unlock the Tweed Hinterland Gems

Finalist 2022
ROMEO Digital
TWEED Tourism Co
Touristic Destination

Challenge

The biggest challenge for the Tweed Hinterland tourist region, is that it must compete with the beachy holiday mecca, from the Gold Coast to Byron. The second challenge is to motivate visitors to drive and stay in the Hinterland.

Idea

To prove the allure of this hidden-away gem we created the TWEED HINTERLAND GEMS experience, a relaxed version of ’the Amazing Race’, created for gourmet travellers who seek a taste of something different. Visitors are enticed to choose between five themed itinerary drives on a Progressive Web App, featuring more than 75 operators and their experience offerings. At every stop along these drives, visitors scan QR codes. Unlock local gems as a reward. And source tailored itineraries where they can meet amazing locals.

Results

Content
• 230,000 total YouTube total views (for the 5 drives videos)
• +11,000 Facebook views
PWA App
• +27,000 users/travellers used the PWA
• 36,000 page views

https://visitthetweed.com.au/drives/
Advertising agencyROMEO Digital
Creative directorMarco Eychenne
CopywriterLouise Terry
Art directorMadeleine Perrin
Agency producerDaniel Zeimer, Joel Garvey
Account serviceRichard Spear, Amanda Shultz
Client marketing managerBradley Nardi, Greer Zunker, Sally Scott, Louise Terry
Production companyCape Productions
DirectorPeter Rogers
ProducerNicole Sullivan
CinematographerPeter Rogers
Post production houseCape Productions
EditorCape Productions
Soundmusic studioBilly Otto
Front end designerMadeleine Perrin
Digital producerDaniel Zeimer, Joel Garvey
DeveloperSamuel Dale, Christopher Nowlan
Back end developerChristopher Nowlan, Samuel Dale