THE PROBLEM
Over 20% of deaths on Queensland’s roads are a result of drink driving.
Young males 18-39 years are over-represented in drink driving-caused hospitalisations and deaths.
THE INSIGHT
More than 70% of young males 18-39 years engage in gaming. Let’s show these young men how drinking affects performance where it matters most.
THE IDEA
The UNPLYABL Series controller is the world’s first controller designed to simulate the effects of drink driving.
The controller has been specifically built, in partnership with an Australian mod company, to simulate how drink driving impairs our cognitive ability behind the wheel.
Features are:
Analog stick drift to imitate loss of concentration
Randomly remapped buttons to show lack of cognitive control
Delayed control actions to simulate delayed reaction times
THE RESULTS
Total Views: 742,528
Total Reach: 1,089,113
Minutes Watched: 42,917 (715 hrs)
