**Brief**
Vanderbilt are a private equity firm dedicated to rigorous due diligence with a clear and precise focus on the metrics that matter. Combined with adept foresight, the result of years of experience, they are specialists in seeing past the bluster and focusing on the details that matter. They needed an identity that instills confidence in investors and potential customers. Oh and the owner has an affinity with Giraffes!
**Idea**
Vanderbilt are quiet achievers. Working tirelessly to over deliver week-in week-out – The giraffe represents a surefootedness, an ability to see the big picture but remain grounded.
**Execution**
Simple, structured, almost frugal. A timeless, more formal approach. Updating the giraffe to become a more integral part of the identity. It’s introduction as a minimalist monogram helps to give the identity a feeling of classic longevity. A considered look and feel with a typographic system that values clear delivery of the facts.
