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2021 - Silver

Visit The Tweed Website

Silver 2021
ROMEO Digital
Tweed Tourism Co
Tourism

Compared to larger tourism states such as Queensland and New South Wales, the TWEED region is small and relatively unknown. When searching online for a place to visit, people make snap judgements. It takes less than 6 seconds to form a first impression about a website and a potential holiday destination.

The idea: to reveal the stunning beauty of the TWEED region instantly, we wanted to give people an interactive, birds-eye view of the region for them to appreciate the hidden quality of the Coast, the Valley and the TWEED River. We wanted to welcome users to the TWEED, a place where sparkling seaside villages, riverside towns and hinterland hamlets create endless holiday experiences.

Results without paid or search advertising:
99,997 users to date
205,721 unique page views

https://visitthetweed.com.au
Advertising agencyROMEO Digital
Creative directorMarco Eychenne
CopywriterLouise Terry
Art directorJade Stephens
Agency producerJoel Garvey
Account serviceAmanda Schultz, Richard Spear
Client marketing managerBrad Nardi
Front end designerJade Stephens, Madeleine Perrin
Digital producerJoel Garvey
DeveloperChris Nowlan, Sam Dale, Justin Walduck
Other Contributors

Tweed Tourism Co: Greer Zunker – Marketing Assistant
Map illustration: Madeleine Perrin