Compared to larger tourism states such as Queensland and New South Wales, the TWEED region is small and relatively unknown. When searching online for a place to visit, people make snap judgements. It takes less than 6 seconds to form a first impression about a website and a potential holiday destination.
The idea: to reveal the stunning beauty of the TWEED region instantly, we wanted to give people an interactive, birds-eye view of the region for them to appreciate the hidden quality of the Coast, the Valley and the TWEED River. We wanted to welcome users to the TWEED, a place where sparkling seaside villages, riverside towns and hinterland hamlets create endless holiday experiences.
Results without paid or search advertising:
99,997 users to date
205,721 unique page views
